Macy’s Thanksgiving Day Parade 2024

Building upon the groundbreaking rebrand introduced in 2023, the Macy’s Parade 2024 creative campaign expands the visual identity into an even more cohesive and dynamic system. Designed to complement Macy’s 2024 Holiday Campaign, this year’s evolution showcases a harmonious blend of tradition and innovation, further unifying the Parade within Macy’s seasonal storytelling.

The expanded system includes a suite of fresh illustrations, a custom colorway inspired by the warmth and wonder of the holidays, and an array of new design elements seamlessly integrated across all platforms. Together, these updates amplify the Parade’s legacy of joy, imagination, and craft, bringing even more vibrancy to this iconic event.

Project Page Under Construction