Tanner Glaves is a Creative Director living and working in New York City by way of Tampa, Florida.

Surprise! It's me, Tanner Glaves, writing to you now with a blend of professionalism and personal charm, courtesy and charisma, authority yet approachability.

(For the full corporate spiel, check out my resume or LinkedIn via the icon above - here I’ll keep it light, even down to my photo, featuring a very excited and proud Tanner at the end of the 2024 Macy’s Parade! It rained. A lot.)

As a young gay man who once dreamed of paying $18 for a vodka soda in New York City, I excitedly moved to the Big Apple after graduating from the University of Florida. I landed an internship at Macy’s and, over a decade later, I’m still kickin’. With numerous roles under my belt and many a big idea and change, I’ve finally found my dream job at Macy’s Studios. As Creative Director, I oversee all creative storytelling, marketing, branding, product, event collateral, and beyond for Macy’s cherished annual events. My team and I most recently reimagined and rebranded these events entirely in 2023, including the Macy's Thanksgiving Day Parade, Macy’s Santaland and Holiday Celebrations, Macy’s Flower Show, and Macy’s Fourth of July Fireworks.

Beyond the work itself, which I’m incredibly proud of, I directly lead an internal creative team and collaborate with several amazing external studios, designers, agencies, and illustrators. Our ultimate goal, and my team motto? “Great work. Great relationships.”

In summary: I’m a (very modest) creative visionary (!) with strong communication skills and over nearly 15 years of corporate experience. I excel at selling and realizing creative visions. Let’s create something extraordinary together.

Some Of The Things I Can Help You With:

  • Creative Direction

  • Art Direction

  • Branding & Visual Identity

  • Storytelling & Messaging

  • Graphic Design

  • Copywriting

  • Brand Strategy

  • Conceptualization & Innovation

  • Deck Creation: Full Scale Creation + Execution

  • Pitching

  • Team Building

  • Process Creation

  • Creative Partnerships

Some Of The Things I’m Most Proud Of:

  • 360 Creative: When it comes to branding I’ve got it covered, whether in a leadership role or hands-on execution. From designing and writing to executing and sourcing, I’ve either done - or lead - it all, in almost every medium, and will do whatever it takes to create the best work possible.

  • The “New” Guy: I’ve had many different roles within Macy’s, and I typically get put on teams to overhaul both the creative and the processes to execute them at scale. I’ve rebranded over 25 unique entities within my time at Macy’s, all at a national scale.

  • Corporate Tanner: I speak corporate, fluently, and am used to working with both big corporations and the tiny teams within them. Here you get a bit of personal flair, but know that I’ve got you covered. Again, check the LinkedIn.

  • Creative Leadership: My relationships with the illustrators, studios, and people within Macy’s I work with are truly what I value. I run a creative first operation, always supporting my team, but am proud to represent the brands I work for and our shared goals.