Macy’s Holiday Celebrations 2023
There’s nothing like Christmas at Macy’s, and the entire team that created the 2023 Macy’s Holiday Celebrations rebrand treasured that sentiment - our North Star - throughout the process. Operating as a immediate “sequel” to the Macy’s Parade 2023 rebrand, a proud acknowledgment of Macy’s Holiday Heritage, and a exciting return to form, this entirely new campaign - featuring dozens of unique pieces representing each of Macy’s Holiday Events - reignites our fan’s passion for the season in a way only Macy’s can.
In Collaboration With: Mattson Creative, MacKenzie Schroeder, and Katherine Christakos.