Macy’s Thanksgiving Day Parade 2023

The Macy’s Parade 2023 Rebrand - created in collaboration with Mattson Creative over the course of nearly a year - brings the best of the brand to life, honoring our storied heritage, craft, and the ever-present sense of joy that’s dazzled spectators throughout America for nearly 100 years.

Featuring an all new logo, typography, word marks, colors, and illustrations - totaling over 150 pieces of brand new art - this entirely new creative campaign has only just started to unfold as the branding continues to premiere over time.

The campaign’s debut was marked beside Macy’s biggest television audience (at nearly 30 million viewers), highest product sales, and most digital engagement in the Parade’s nearly 100 year history.