Macy’s 95th Parade

After the Pandemic made for a very unique Macy’s Parade in 2020, our 95th march down the streets of New York City in 2021 marked a jubilant and historic return to form. To the celebrate the special occasion, I lead the charge on creating an adaptable, fresh, and creative expansion to the Parade’s Brand Resources, featuring all new illustrations, a fresh advertising campaign, and limited edition product, all set to highlight our triumphant return. The expansion was executed throughout the company and beyond, heralded as the Parade’s 2017 rebrand - which I also lead - presented in peak form.