Macy’s, Misc.
Though I’ve now secured my dream role in Macy’s Studios, my 13+ year journey at Macy’s has spanned multiple departments, campaigns, and initiatives—from Fashion and Special Projects to Branding, Diversity & Inclusion, and Cause Marketing. In six distinct roles, I’ve been entrusted with forging new partnerships and challenging the status quo, often stepping into roles specifically created for me to drive innovation while honoring tradition.
One of the most impactful experiences was my tenure as Co-Leader of the Pride LGBTQ+ Colleague Resource Group. Together with my small but mighty team, we pitched a partnership with The Trevor Project to senior leadership, successfully aligning it with Macy’s values and securing its adoption. This collaboration has since raised over $6 million, showcasing the transformative power of purpose-driven initiatives and the profound impact a dedicated team can have within a large corporation.
Throughout my tenure, I’ve led transformative projects, including the pioneering "omni-rebrand" of Macy’s Studios events, launching STORY, Backstage, and Market by Macy’s, and unifying broadcast creative with NBC for the first time in Macy’s history. My efforts have consistently elevated Macy’s brand presence, driving increased ratings, viewership, and sales, while earning numerous awards (and a few proud spots on my mom’s refrigerator) along the way.
Project Page Under Construction
My Roles at Macy’s: A Snapshot of Leadership, Growth, and Innovation
Throughout my time at Macy’s, I’ve embraced diverse roles that have allowed me to blend creativity with strategy, shaping impactful projects and fostering meaningful partnerships. Here’s a glimpse into the key positions I’ve held:
Intern, Marketing + Design, RTW Fashion
Art Director, Special Projects + Campaigns
Art Director, Branding + New Media
Launch Creative, Macy’s Backstage
Recruiter + Manager, Summer Intern Program
Co-Leader, “Pride” LGBTQ+ Colleague Resource Group
Art Director, Branded Entertainment
Co-Lead, Macy’s Branded Entertainment Think Tank
Co-Lead, Macy’s Branded Entertainment XR Strategy Team
Launch Incubator Creative, Market by Macy’s
Launch Creative, STORY
Co-Lead, Macy’s Parade Clown Program, Branded Entertainment
Creative Lead, Macy’s Parade Gives
Specialist, Branded Entertainment
Live Announcer - Macy’s Parade, Studios
Manager - Creative Director, Studios