Macy's Flower Show 2021

Much like the 2021 Macy’s Flower Show Experience, the 2021 Macy’s Flower Show Brand was created in the throws of the Pandemic, with many a challenge and last minute decision to be made along the way. Mirroring our goals for the show itself - sincerely optimistic, refreshing, and hopeful - the creative furthers the narrative that this year’s Flower Show is meant to be a well deserved gift to New York City after a very trying year. Extended to every inch of the Macy’s brand itself - print, video, web, social, product, you name it - the now evergreen Macy’s Flower Show assets are also meant to be complimentary to the Macy’s Parade for the very first time, utilizing our biggest event’s powerful brand equity, courting our most fervent fans, and all with a voice that’s uniquely “Flower Show”: dignified, floral, festive, and fabulous.